Revitalising the mint category
Frozn by Cloetta is the latest extra strong mint to revitalise the mint category. Launching later this month, the 44g pack is bursting with exhilarating fresh flavour set to revitalise taste buds across the UK.
Frozn mints are a new addition to the market retailing at 50p in a single countline format and is aimed at adults on the go, needing a quick mint fix.
As the mint market is worth £179m and own label mints are out-performing branded versions, consumers are down trading to non-branded substitutes at a lower price, i.e. own label. It is the perfect time for Frozn to be launched in the UK.
Frozn sets itself apart from competitors due to its price point and eye catching branding and is available in wholesalers and Independents across the UK.
Stuart Lane, commercial director at Cloetta, says: “Frozn is a great tasting mint and will certainly create an impact in the mint market. The price and taste of the product are two great factors, which will ensure Frozn is a success. The taste itself is the talking point of Frozn. The cool, zingy and refreshing taste will exhilarate and invigorate the market.”