Nutella supports campaign to end childhood hunger with new limited edition offering
Nutella is releasing a limited-edition DIY Holiday Breakfast Kit to help inspire new family traditions while supporting No Kid Hungry, a national campaign to end childhood hunger. Designed to give families more opportunity to enjoy a special breakfast together and bond over shared experiences in the kitchen, the kit features key ingredients for a newly released Gingerbread Pancake recipe, gingerbread-shaped cutters and a specially marked Nutella holiday jar in a festive 12″ x 15″ tin shaped just like the iconic Nutella jar. For every specially marked jar sold, whether purchased through the kit online or separately at retailers nationwide, 20 cents per sale of each specially marked jar will go to support No Kid Hungry up to $300,000.
“In what has been a challenging and uncertain time, we recognise that many children will face hunger this year,” said Todd Midura, vice president of Marketing, Nutella North America. “We want to do our part to support No Kid Hungry to help give breakfast to children who need it. To do so, we created the specially marked jar for the No Kid Hungry campaign. This jar is also featured in the Nutella DIY Holiday Breakfast Kit to bring families together over special memories in the kitchen, whether in-person or virtually, while helping others in return.”
“We’re so thankful to our friends at Nutella who are stepping up for kids this holiday season,” added Diana Hovey, senior vice president, Corporate Partnerships at No Kid Hungry. “This year has brought many challenges, especially to those in need, but we know with partners like Nutella we can ensure kids are getting the critical meals they need to thrive.”
The Nutella DIY Holiday Breakfast Kit, which includes the specially marked holiday jar, designed with a holiday sweater and No Kid Hungry lid label, includes all necessary, non-perishable ingredients, such as flour, vanilla extra, ground ginger and maraschino cherries for decoration. The kit is now available for purchase at NutellaHoliday.com for $14.99 each and will arrive just in time for holiday breakfasts in early December.
To learn more about No Kid Hungry, visit: NoKidHungry.org.
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