Reese’s adds its Peanut Butter Cups to organic lineup

Reese's adds its Peanut Butter Cups to organic lineup

Hershey’s Reese’s brand is introducing its Reese’s Peanut Butter Cups (dark and milk chocolate) in organic format.

The Reese’s brand is finding ways for everyone to enjoy its products. From Big Cups with Pretzels, THiNS, Zero Sugar, Reese’s Crunchers, Dark, Mini Cups, Dark PB Cups, Mini Cups, Crispy Crunchy Bar, Nutrageous Bar, Outrageous Bar, the brand is officially inviting organic eaters to ‘join the party’.

Available nationwide in the US, each of the new Organic Reese’s Peanut Butter Cups is filled with Reese’s chocolate and peanut butter goodness that the brand says leaves tastebuds ‘screaming for more’.

“We’re continuing to expand our product line so there is a Reese’s cup for nearly everyone,” said Eric Newton, brand manager Reese’s Organic. “When consumers go down the candy aisle or shop online, we want everyone to have an option to choose from, and we aren’t settling until everyone can enjoy a Reese’s product.”

This is one giant step for both organic eaters and Reese’s lovers, as the Reese’s brand becomes the first mass chocolate brand to offer an organic option.

New Organic Reese’s Peanut Butter Cups in dark and milk chocolate will be available nationwide beginning February 2021 in a 1.4oz pack (SRP: $1.99). Organic Reese’s Peanut Butter Cups are certified USDA Organic, Non-GMO Project Verified, and Rainforest Alliance Certified.

Also available this month in a new organic offering is Organic Hershey’s milk chocolate and special dark chocolate bars in a 1.55oz pack (SRP: $1.99).

  • Be sure to follow Sweets and Savoury Snacks World on Instagram for visuals of more new product releases.

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