Jealous Sweets adds new plant-based Sours

Jealous Sweets adds new plant-based Sours

Jealous Sweets continues its plant-based NPD unveiling a new range of sour beans. Available in two formats in 125g sharing bags (RRP £2); Jealous Sweets says its new Berry Sours and Zingy Sours push the boundaries of flavour intensity while delivering gluten free and plant-based credentials, approved by the Vegetarian Society as vegan.

Sour beans deliver a zesty, rich and intense flavour explosion. A crunchy outer berry case gives way to a soft and chewy centre. Seriously sour, Berry Sours and Zingy Sours are reportedly tart and tangy with an intense mouth-watering experience before, during and after eating. Both products are also gluten free and made with real fruit juices.

Zingy Sours features flavours of orange, apple and lemon, and Berry Sours features cherry, raspberry and blackcurrant flavoured sweets.

Imran Merza, co-founder and chief candy magician, says; “With sour beans we want to shake up people’s expectations about what sweets can deliver in terms of flavour. Our sours give the traditional mouth-watering acidity, but we have upped flavour concentration to really enhance the eating experience. We find that people have an intense taste sensation when eating our sour beans that develops as you chew through the sweet. Shamelessly tasty? Yes, they really are!”

The Sour Beans range has been developed by Jealous Sweets innovation team who are driving the sweets sector forward by championing ethical sourcing in indulgent, sweet, and sour candies. Jealous Sweets empowers retailers and customers with delicious plant-based products made from junk-free, quality ingredients that are responsibly sourced.

Related content

Leave a reply

Sweets & Savoury Snacks World