Multipack format for liquorice

Henry Goode’s soft eating liquorice bars will now be available in a pack size of three.

The bar contains only 140 calories and less than 2% fat. Made using all natural colours and flavours, the liquorice is halal approved and is ideal for health conscious consumers with a sweet tooth.

Since Tangerine Confectionery launched  the liquorice in 2009, it has grown to become the category leading brand with sales of £4m* as consumers opt for the only British variety of the traditional treat. Sarah Brown, Henry Goode’s brand manager, says, “The new multipack increases the consumption occasions catered for by the Henry Goode’s brand, giving consumers a convenient way to enjoy the nation’s favourite liquorice as a quick snack at work, home or on the move.

“The Henry Goode brand is growing 53 per cent year-on-year, fuelled by the surge in popularity for the soft eating variety as both liquorice lovers and haters are converted by the distinctly milder taste and soft texture. The demand for healthier snacks has also contributed to growth. The launch of the multipack will enable us to capitalise on our continued success and maintain our position at the top spot in the soft eating liquorice category.”