Nutella expands Nutella & GO! line with new multigrain innovation
Nutella, The Original Hazelnut Spread, is introducing a new way to dip into WOW with Nutella & GO! Multigrain, featuring the great taste of Nutella on one side, and hearty multigrain sticks with oat and blueberries on the other. Whether consumers use the sticks to dip or scoop, the brand says its Nutella & GO! Multigrain satisfies cravings while bringing a fun new way to snack, to enjoy at home or on-the-go.
According to the 2020 IRI Snacking Survey,1 54% of consumers look for snacks that can be eaten in the car or on-the-go.
“As the leading driver of growth in the spreads category, it’s important to bring consumers new and exciting ways to enjoy Nutella,” said Todd Midura, vice president, Marketing, Nutella North America at Ferrero. “Nutella & GO! has become a special part of so many family routines since launching in 2012, and we are thrilled to introduce a new twist on this favorite.”
Nutella & GO! Multigrain joins the growing line-up of Nutella & GO! offerings which include breadsticks and pretzels. Nutella & GO! breadsticks and pretzels are also available in limited-edition seasonal packaging for Halloween, among other holidays.
Nutella & GO! Multigrain is available in multipacks nationwide in-stores, and online at major retailers.
For more information, visit: Nutella.com.