American Licorice Co announces spooky new launches from Sour Punch and Red Vines

American Licorice Co announces spooky new launches from Sour Punch and Red Vines

American Licorice Company is helping US candy lovers kick off their spooky celebrations with a newly-launched seasonal lineup from its Sour Punch and Red Vines brands. From the Sour Punch family, fans can enjoy all-new Sour Punch Twists, Spooky Straws, Mummy Mix and Bats and Pumpkins. Offering the classic mouth- puckering taste fans have come to expect from Sour Punch, candy flavours include Bone-Chilling Berry, Oozing Orange, Spooky Strawberry, Mortal Melon and Mummy Melon.

Any consumers looking forward to getting their fill of liquorice this fall can snack on new offerings from Red Vines, including Candy Corn Twists and Ghoulish Grape Ropes. From the better-for-you candy category, Torie + Howard offers a spooky twist to its organic Chewie Fruities with Lemon & Raspberry, Pomegranate & Nectarine, Blood Orange & Honey, Sour Berry, Sour Cherry and Sour Apple. The Bewitching Box is the ultimate Halloween starter kit complete with the full seasonal offerings from Red Vines and Sour Punch with the bonus of a box of popcorn, a selection of Cow Tales and a Fandango movie pass!

For a more interactive Halloween holiday celebration, American Licorice Company has also launched a new website for the season, offering family-friendly recipe ideas that include Red Vines Pumpkin Cookies, Sour Punch Candy Apples, Monster Popcorn Balls, Mummy Truffles, Sour Punch Witches Brew, a Halloween Grape mocktail and even a Sour Punch Haunted House. A seasonal Spotify playlist and spooky social media filters are also included for fans to bring the celebrations to social media and share their culinary creations online.

“This Halloween season, we have expanded ways for fans to celebrate with delicious new offerings and an interactive website that includes fall festivities enjoyed equally well from the comfort of home or with your friends in the neighborhood,” says Kristi Shafer, VP of Marketing for American Licorice Company. “We’ve cooked up some delectable recipes to challenge all candy lovers to showcase their creativity in person and on social media!”

New and seasonal-themed candy offerings to celebrate the Halloween season are available on the American Licorice Company website and select retailers with the following items:

  • Red Vines Candy Corn Twists: Chewy liquorice twists. Fat-free, low sodium, Kosher and Halal-certified candy. 4oz trays of chewy Red Vines Candy Corn Twists are available for a limited time only. $1.99/single-unit, $14.99/9-pack. Available at Meijer, Rite Aid, WinCo, Cracker Barrel, Supervalu Total, Kohl’s, Michaels and shop.americanlicorice.com.
  • American Licorice Company Bewitching Box: Filled with limited-edition Halloween sweets from Red Vines, Sour Punch, and Cow Tales, plus popcorn and a card for a free Fandango movie. Each box includes a 4oz Red Vines Candy Corn Twists Tray, a 3.7oz Sour Punch Spooky Straws Tray, a 5oz Red Vines Original Tray, two 0.5oz Sour Punch Bats & Pumpkins Pouches, two 0.5oz Sour Punch ZomBeanz Pouches, one bag of popcorn, one Brownie Cow Tale, one Caramel Apple Cow Tale and access card for a complimentary Fandango movie. Price: $14.99/box. Available at shop.americanlicorice.com.
  • Sour Punch Spooky Straws: Features three frightfully fruity flavours: Apple, Grape, and Tangerine. Spooky Straws are low fat, low sodium, and Kosher and Halal certified. Price: $1.99/single-unit, $14.99/12-pack. Available in store at Target and Walgreens and online at shop.americanlicorice.com.
  • Sour Punch Mummy Mix: Sour Punch Mummy Mix includes a mouthwatering mashup of Bats & Pumpkins and ZomBeanz in ScareSize pouches and individually wrapped Halloween twists in a 46-oz bag. Featuring an assortment of fearfully fruity candy flavours: Bone-Chilling Berry, Oozing Orange, Spooky Strawberry, Mortal Melon and Mummy Melon. Price: $6.49/single-unit. Available in store at Walgreens, Menards, Food Lion, Smart & Final, Giant Eagle and online at shop.americanlicorice.com.
  •  Sour Punch Halloween Twists: Sour Punch Twists are offered in three spooktacular flavours: Monster Melon, Bone-Chilling Berry and Oozing Orange. Sour Punch is a low fat, low sodium, Halal & Kosher certified candy. Each 20oz bag contains about 100 individually wrapped candy twists. Price: $3.99/single-unit, $44.99/12-pack. Available in store at Dollar General, Target, CVS, SuperValu, Kroger and online at shop.americanlicorice.com.
  • Sour Punch Bats & Pumpkins: Features fang-tastically fruity Bone-Chilling Berry & Oozing Orange sour candy flavours. Sour Punch candy is low in fat and sodium. Each 25oz bag contains about 50 Scare Size pouches. Price: $6.99/single-unit. Available in store at Giant Eagle and Harris Teeter and online at shop.americanlicorice.com.
  • Red Vines Ghoulish Grape Ropes: Special grape candy ropes, available online for a limited time only in a 14oz bag. Red Vines Halloween Ghoulish Grape Ropes are a fat-free, low sodium, Kosher & Halal certified candy. Price: $3.49/single-unit. Available only at shop.americanlicorice.com.
  • Torie & Howard Halloween Organic Chewie Fruities: Flavours include a mix of Chewie Fruities original and sour assorted flavours: Meyer Lemon & Raspberry, Pomegranate & Nectarine, Blood Orange & Honey, Sour Berry, Sour Cherry and Sour Apple. Free from artificial flavours and colours, Gluten-free, Vegan non-GMO and USDA organic. $7.99/8.46oz bag with 20ct snack packs. Available in stores at Rite Aid and online at torieandhoward.com.

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