Fudge Kitchen launches new flavour as part of its New Year New Flavour campaign

To celebrate its 40th year artisan confectionery business, Fudge Kitchen, ran a New Year New Flavour competition. The annual event is a chance for all 6 of the brand’s high-street shops to battle it out, putting their NPD skills to the test, to create a brand-new fudge flavour. The winning flavour is then rolled out throughout Fudge Kitchen stores and on the Fudge Kitchen website.

2023 is a big year for Fudge Kitchen as it marks 40 years in the confectionery business. What started out as a handful of fudge shops has evolved into a fully-fledged artisan confectionery business with an extensive product offering, a strong wholesale network and own label production for the UK’s most prestigious hotels and department stores.

The New Year New Flavour Competition took place on Monday 16 January (Blue Monday) at Fudge Kitchen’s production site in Aylesham, Kent. The business invited guest judge, Stefano Cuomo – CEO of Macknade Food Hall, to join their judging panel. The 6 flavours entered were Atomic Fireball Fudge, Red Velvet Fudge, Old-School Toffee Fudge, Sour Cherry Fudge, Jam Donut Fudge and Merry Berry Fudge.

After much deliberation (and lots of taste testing!) the winning fudge flavour was announced as Old-School Toffee Fudge – created by Fudge Kitchen Canterbury. In the words of the shop manager, “It’s the flavour that made us famous, and the flavour that our customers miss. We’ve tweaked the original recipe so there are fewer ingredients to source, and we’ve used our skills and knowledge from many years of fudge making to reimagine an old-school classic.”

Runners up were Jam Donut Fudge from the Windsor store and Sour Cherry Fudge from the Edinburgh store. Fudge Kitchen pride themselves on their commitment to remaining innovative, even after 40 years in the business. The winning fudge flavour in last year’s New Year New Flavour competition was Butter Pecan, which was so popular that it became part of their all-year-round menu.

The Old-School Toffee Fudge is available online and in stores throughout February and is priced from £6 a slice. Other seasonal flavours available now include Salted Caramel Fudge, Butter Pecan Fudge, and Clotted Cream Fudge. The shops also offer Fudge Making Experiences, and between 25 January and 14 February – you’ll receive a free 5-slice box of fudge when you book a 2-person experience voucher to be redeemed at a later date.

Fudge Kitchen shops can be found in Canterbury, Bath, York, Edinburgh, Windsor & Cambridge. Alongside their traditional slab fudge, they also produce drinking fudge, gourmet butter fudge selections, caramels, brittles, honeycomb, coconut ice, and more – all at their production kitchen in East Kent.

You can watch the New Year New Flavour Competition in action on https://www.youtube.com/watch?v=tDKNIA09YyY.

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