Reese’s announces new Jumbo Cup with even more peanut butter

Delighting fans with its new limited-edition product, Reese’s Jumbo Cup offers fans more of what they love. This mega-sized treat is equivalent to four Reese’s King Size Cups in one (aka one full king-sized pack), while still maintaining the  ratio of chocolate to peanut butter enthusiasts adore.

So, go ahead. Revel in the perfect balance of even more iconic Reese’s peanut butter with just the right amount of chocolate all on your own. We know you want to. This innovation expands the Reese’s brand product lineup as the treat yourself option you’ve been waiting for. And we have the stats to back it up, as 79%1 of consumers say that the Jumbo Cup is even more filling than both the Regular and Big Cups. This new innovation provides sweet, filling satisfaction to those looking for a no sharing required kind of treat at any time of day.

“There’s nothing quite like our iconic combination of chocolate and classic Reese’s peanut butter, so we’re making Reese’s fans dreams come true by quadrupling the size of our fan-favourite King Size Peanut Butter Cups,” said Melissa Blette, Reese’s senior brand manager. “We’ve seen the passion that fans have for the brand, and we’re excited to bring a new, larger cup for them to continue enjoying the chocolate and peanut butter goodness that only Reese’s peanut butter cups can provide.”

Reese’s Jumbo Cups are available starting this summer at select retailers nationwide, while supplies last.

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