Nothing Bundt Cakes and Pop-Tarts team up for cake flavour
Nothing Bundt Cakes’ Frosted Strawberry Pop-Tarts® flavor is available only in the brand’s personal-size Bundtlet and features strawberry cake baked with Frosted Strawberry Pop-Tarts pieces.
Nothing Bundt Cakes and Pop-Tarts, have joined forces to release a new cake flavour – Frosted Strawberry Pop-Tarts – available 19 August -1 September, while supplies last.
Nothing Bundt Cakes’ Frosted Strawberry Pop-Tarts flavour is available only in the brand’s personal-size Bundtlet and features strawberry cake baked with Frosted Strawberry Pop-Tarts pieces. The cake is crowned with signature cream cheese frosting and then topped with confetti sprinkles and a frosted strawberry Pop-Tarts pastry bite.
“Our collaboration with Pop-Tarts brings a classic, nostalgic taste to our Bundtlets to create a one-of-a-kind snack,” said Claire Jessen, Nothing Bundt Cakes vice president of culinary. “Our crazy good Frosted Strawberry Pop-Tarts flavour is reminiscent of coming home from school hungry and grabbing a satisfying, sweet little treat from the pantry to keep you happy ’til dinner.”
To sweeten the launch of its newest pop-up flavour, Nothing Bundt Cakes is giving away two tickets to the second annual Pop-Tarts Bowl, to be held 29 December in Orlando. For complete sweepstakes rules, click here. Entries will be accepted from 16-18 August, and a winner will be announced via Instagram by 19 August.
Nothing Bundt Cakes is becoming increasingly recognised for its growing rotation of limited-time pop-up flavours as the “little treat” culture among Gen Z continues to skyrocket. The brand has released more new or re-imagined flavours in 2024 than ever before in its 27-year history, with even more flavour innovations coming soon.
“Pop-Tarts have long been a fan favourite at breakfast and beyond. We are excited to partner with Nothing Bundt Cakes to showcase how the iconic brand doesn’t just belong in the toaster — it can be used to transform menus and provide inspiration for unique concepts,” said Michelle Barnes, director of commercial strategy, Kellanova Away From Home. “This unexpected, limited-time offering from Nothing Bundt Cakes is sure to delight fans of both brands while still delivering the great taste consumers know and love.”
To find the nearest bakery and to order online for pickup or delivery, visit www.nothingbundtcakes.com.
