M&M’s launch Union Jack packs

Mars has launched an M&M’s limited edition Union Jack pack, containing only red, white and blue peanut M&M’s.

With iconic Union Jack branded packaging, the packs highlight Mars’ British Heritage, as the company prepares to celebrate 80 years of manufacturing in the UK.

M&M’s Union Jack packs will be available in-store from 20 May 2012 for a limited eight week period, just in time for the Queen’s Diamond Jubilee and the numerous other summer events which consumers will be looking forward to.

Retailers are advised to stock up and utilise promotional point of sale display units and site in British themed areas to capitalise on the incremental sales opportunities created by a year of British pride and nostalgia.

The packaging, a montage of red, white and blue peanut M&M’s in Union Jack formation, also comes with a tempting price point providing extra value for consumers and opportunities for retailers to drive extra sales.

Bep Dhaliwal, trade communications manager of Mars Chocolate comments, “Limited Edition launches associated with topical events continue to encourage consumer spend across the nation. These Union Jack packs will appeal to consumers looking forward to a summer of British celebrations. They also highlight our 80-year heritage of manufacturing chocolate in the UK.  The fun associated with the M&M’s characters is sure to drive consumer purchasing, so why not get creative in store with themed British areas to celebrate this very special summer.”