Highland Toffee set to return
After months of anticipation since leaving shelves late last year, the new owner of consumer favourite Highland Toffee is gearing up for its re-launch.
With a history dating back to the early 1900s and renowned for its creamy and indulgent flavour, Tangerine Confectionery will now bring the original softer eating toffee bar back to market with recipe improvements including natural ingredients and new formats, along with a subtle packaging refresh to improve its modern appeal.
The new range will include a number of products and formats, including pre packed bags of individually wrapped toffees, bon bons and the original iconic Highland Toffee bar, with a price range spanning 20p through to £1. The refreshed range will allow for delivery of a united brand offering across a number of retail channels, with a new uniform design to improve brand awareness. It is now Tangerine’s goal to establish it as the must stock toffee brand within sugar confectionery.
Alison Brand, marketing director, comments, “As a company we’re extremely proud of our heritage, just like Highland Toffee. Retailers can be reassured of our plans to restore the brand to its former glory and make it better than ever.
“We’ve refreshed the brand proposition so we can continue to sell out across the homeland of Scotland but also across the borders covering the wider UK markets. We’ve got big ambitions to improve Highland Toffee’s overall commercial position, by improving the quality of the product and the range but retaining everything that the brand stands for.
“We know that it’s a traditional product which so many are fond of and we’re delighted to be bringing it back to the legion of Highland Toffee loyalists, as well as introducing it to some new fans. It’s a firm family favourite to be enjoyed by all.”
Highland Toffee started from the window of a family house in Stenhousemuir. The factory was established in 1922, when Miller McCowan began the manufacture of small toffee chews which would become the flagship confection known as Highland Toffee. It quickly became one of Scotland’s oldest and most loved sweets which continues to be known and loved today.
