MxcVitie’s brings indulgent twist to Hobnobs

Posted 2 September, 2026
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Credit: Hobnobs

pladis is introducing McVitie’s Hobnobs Oaty Cookies Salted Caramel flavour, a new addition to the much-loved Hobnobs range.

The new biscuits combine the crunch of 100% wholegrain oats with milk chocolate flavour chips and a rich salted caramel flavour. Hobnobs Oaty Cookies Salted Caramel flavour deliver the perfect balance of sweet and salty, and bring a more indulgent twist to the familiar Hobnobs biscuits just in time for Autumn.

“We’ve had a fantastic response to Hobnobs Oaty Cookies since they launched last year, so introducing Salted Caramel flavour is an exciting next step,” explains Eleonore de Saint Perier, brand manager, pladis UK&I. “It’s a popular flavour shoppers love and, combined with Hobnobs’ signature oaty crunch, we think they’re a delicious addition to the range and we can’t wait for fans to give them a try.”

McVitie’s Hobnobs Oaty Cookies Salted Caramel flavour(155g, RRP £1.75) are available from 1 September at Sainsbury’s, Morrisons and Asda.

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