Sweet Sundays promotion
With a host of blockbusters set to grace the silver screen for the second half of this year, Mars Chocolate is launching its Sweet Sundays promotion, giving away a cinema ticket on a Sunday to consumers.
The promotion, redeemable with the purchase of four special packs across Mars’ bestselling bitesize portfolio, and in-store from 26 July, is set to put the fun back into Sundays and reward consumers with a great value offer.
The new activity, which builds on Mars’ film heritage and successful movie partnerships, such as Bag A Million Movies and ‘1 in 10’ DVD giveaway competition, will be fronted by the Red and Yellow M&M’S characters. The promotion runs from 26 July 2012 to 13 January 2013, coinciding with a number of eagerly anticipated film releases, including the new James Bond movie, Skyfall, epic fantasy, The Hobbit: An Unexpected Journey, and the concluding installment of the Twilight series, The Twilight Saga: Breaking Dawn Part 2.
Mars Chocolate is supporting the campaign with a £3.3 million media spend, including dedicated TV advertising. Retailers are encouraged to stock up on the full range and make the most of the tailored POS materials in-store, with the promotion set to drive big night In purchases.
Bep Dhaliwal, trade communications manager, Mars Chocolate UK comments, “We are very excited about this new Sweet Sundays campaign, our best ever film promotion, which builds on our movie heritage and matches our ambition to become the irresistible choice for sharing in front of screens. We want to encourage consumers to put the fun back into Sundays, and we know that the weekend is the most popular time for cinema visits amongst family, friends and couples. Cinema going is the most popular leisure activity out of home for all demographics, and this campaign will have broad appeal to consumers because it will help with the cost of going.”
Having purchased four special packs from across Mars’ core pouch and more to share range, consumers can visit www.sweetsundays.co.uk, create an account, enter the 4 different codes online and redeem the free cinema ticket either as an e-voucher or via the post.
