Burtons unveils Xmas treats
Burton’s Biscuit Company has unveiled its Cadbury Biscuits Christmas range, which will help retailers maximise sales over the lucrative Christmas period, valued at £91m.
The latest range from Cadbury Biscuits is made up of 12 SKUs, offering something for everyone and for every festive occasion, from treats, to sharing and gifting.
The range
- Cadbury biscuits – ‘silver’ assortment tin: An assortment of biscuits coated in Cadbury Dairy Milk milk chocolate and presented in a collectable silver and purple tin.
- Cadbury biscuits – occasions assortment carton: The number one biscuit assortment carton at Christmas in 2011, Occasions is an assortment of family favourite biscuits coated in Cadbury milk chocolate and is available in two sizes.
- Cadbury mini fingers barrel tin: A new SKU for Christmas 2012, this is a barrel tin packed full of mini Cadbury Fingers, with a festive design.
- Cadbury fingers assortment carton: The number two biscuit assortment carton at Christmas in 2011, this carton includes a tray of Cadbury Milk Fingers, a tray of Cadbury Dream Fingers and a tray of Cadbury Bournville Fingers. Ideal for family sharing at Christmas.
- Cadbury fabulous fingers tin: Building on the huge successful launch of Cadbury Fabulous Fingers into a £4m brand, a new SKU for Christmas 2012. A gorgeous ‘gold’ tin filled with Cadbury Fabulous Fingers which makes a great gift for chocolate biscuit lovers.
- Cadbury big carton of fingers: A giant carton filled with four trays of No. 1 Special Treat brand, Cadbury Fingers – ideal for sharing this Christmas.
- Cadbury festive friends: Christmas wouldn’t be the same without these family favourite shaped biscuits half coated in Cadbury milk chocolate. Festive Friends were the no.1 novelty biscuit carton at Christmas in 2011.
- Cadbury mini fingers novelty tube: A novelty tube filled with Cadbury Mini Fingers – great stocking fillers!
- Cadbury mini animals novelty tube: A novelty tube filled with No. 1 Children’s Mini Biscuit brand, Cadbury Mini Animals – perfect for little stockings.
Each SKU has festive themed packaging or is presented in a stylish collectable tin, making each part of the range stand out on the shelf. The Cadbury biscuit assortment tins and cartons come in a shelf ready outer case for ease of merchandising.
