Space Raiders launch beef multipack

With the continued growth of the Space Raiders brand, KP Snacks has introduced a new multipack variant in the popular beef flavour. Available now, the multipack will help retailers cater for the increased demand for the brand and will provide a multipack format solution for what is now one of the Snacks category’s fastest selling handypack SKUs.

With the brand now worth £10.5m RSV and growing at +30% year-on-year, there is a clear demand amongst consumers for a nostalgic and adventurous value snack. The beef flavour multipack offers great value, meeting the demands of price sensitive consumers and caters to the increased number of ‘in home’ and ‘carry out’ consumption occasions.

George Johnston, marketing director, KP Snacks says, “This new addition to the Space Raiders range highlights the increased importance consumers are placing on the value offered by the brand. In order to capitalise on the incremental sales this new format will bring, retailers should stock up to take advantage of the double-digit growth the brand is experiencing.”