Boost for Big Hoops

KP Snacks has launched BIG Hoops in a Grab Bag format and extended the BIG Hoops PMP range, to capitalise on growth within the snacking category.

To capitalise on this growth, KP Snacks is extending the sub-brand to single packs by launching the product in Grab Bags. The new BIG Hoops Grab Bags will replace standard Hula Hoops in Grab Bags.

In addition, following the success of BIG Hoops BBQ Beef £1 PMP in impulse, KP Snacks is launching BIG Hoops Salted in a £1 PMP giving retailers a wider range of PMP’s to deliver visible value-for-money to their customers.