High-protein beef snack

Men’s Health UK Magazine is launching Men’s Health Fuel Beef Jerky, a high-protein snack conducive to a muscle-building, fat burning lifestyle.
Men’s Health jerky is made with marinated and smoked 100% British and Irish silverside beef, naturally sweetened with honey and apple juice. The jerky has no added MSG or sugar, artificial colours, flavours or preservatives.

Alun Williams, publishing director at Men’s Health UK says, “We’ve worked with The Jerky Group to ensure this product fits our brand values and we’re proud to endorse it as an all-natural, high protein, healthy snacking option.”

The jerky has been developed under licence by brand licensing specialists Golden Goose. “Beef Jerky is the first example of our strategic approach to developing a sustainable licensing programme for Men’s Health that will give men the tools they need to live life to the fullest“, says Antonia Habdank-Toczyska, Account Director.

“The Jerky Group are excited by their association with Men’s Health. The brand is perfect to communicate the many positive attributes of beef jerky as a healthier snack” said James Newitt, managing director of licensee, The Jerky Group.