Ready to Roll icings range
Renshaw, a baking ingredients provider, is launching its professional Ready to Roll icings in five new colours in time for summer 2014.
The new colours will launch to retailers and wholesalers at April’s Cake and Bake Show Manchester. The new shades are Tropical Coral, Raspberry Pink, Powder Blue, Emerald Green and Dusky Lavender. The new offerings take the total number of available hues to 31.
In addition, Renshaw will be releasing a further four improved colours from the existing Ready to Roll range, including Baby Pink, Baby Blue, Tiger Orange and Deep Purple.
Mark Bosworth, Renshaw Marketing Director, says. “Paying attention to trends in baking and decorating, as well as fashion and design trends in the UK and abroad, has shown there is a place for these kinds of new and exciting colour developments. We have also looked to customers for important product insight.
“Ready to Roll icings are proving increasingly popular for both cake covering and as a modelling medium across a variety of skill levels, and so extending the range with both the new and improved colours means we are catering to even more professionals and home bakers.”
Renshaw Ready to Roll icing is available in 250g packs and in cases of eight for simple in-store merchandising.