Price-marked packaging

Cadbury is launching price-marked-pack versions of its Cadbury Dairy Milk with Oreo and Cadbury Dairy Milk with Daim chocolate bars. Research suggests that PMPs encourage impulsive purchasing, and the new £1.29 marked packs aim to take advantage of this

Susan Nash, trade communications manager at Mondelēz International, says, “Shoppers are looking for clear and transparent pricing information to help make their hunt for value easier, with price marked packs providing one possible solution – one third of shoppers describe clarity and transparency as the major benefit of PMPs.

“By offering innovations that consumers love as PMPs, retailers can make the most of two great opportunities – as well as giving customers the reassurance of clear pricing, they can take advantage of huge consumer excitement about some of the country’s biggest brands.”