Snack cakes firm rebrands

Food Connections, a manufacturer of baked snacks and cakes, has just updated its corporate image, having had its previous image since 1993.

Ian Francis, sales director for Food Connections, says “Our research has identified a demand for quality hand made products that deliver true consumer value, this coupled with the new design has proved very successful and we have seen a significant growth in sales since our launch in March”. “The branding and design has received exceptional feedback from focus groups, with particular emphasis on consumer recognition, on shelf impact and brand recall”.