Cheaper sweets for children

Tangerine Confectionery, manufacturers of confectionery brand Candyland, has introduced a selection of 10p chew bars into its kid’s singles range. The Wham, Fruit Salad and Black Jack chew bars, which previously retailed at 20p each, will now cost only 10p.

In addition, Candyland has further developed its existing kid’s singles range thanks to the addition of promotional price marked packs.The new price marked packs include Nougat (35g), Dip Dab (23g), Refresher Dip Dab (23g) and Refresher Rolls (34g), each of which will retail at the special promotion price of 30p.

Candyland’s senior brand manager, Sarah Brown, said: “The Wham, Fruit Salad and Black Jack chew bars, along with the 30p kids singles products, all evoke a sense of nostalgia among consumers and are all products that we know our customers love. What better way to reintroduce them to these iconic confectionery items than by offering them a more affordable price point.

“Taking our best-selling kid’s singles into the price marked packs, not only makes them more widely available to a broader demographic of consumer, but also gives them more reason to buy thanks to the irresistible price of 30p. Likewise with the new chew bars, offering these retro items at a 10p price point enhances the existing range, while also offering consumers classic confectionery at purse-friendly prices.”