Russian bakery trade fair acquired
Messe Frankfurt is expanding its activities in Russia with the acquisition of Modern Bakery Moscow. The purchase from Nuremberg-based Ost-West- Partner GmbH fair and exhibition company will take effect from 15 July 2014.
“Russia is one of the world’s key markets for the fair and exhibition business. OWP has built up the biggest trade fair for the bakery and confectionery sector in Russia with great personal commitment on the part of its management and staff. Thus, the foundation for Modern Bakery Moscow could not be better,” says Wolfgang Marzin, president and chief executive officer of Messe Frankfurt. “Modern Bakery is the only trade fair in Russia and the CIS that covers the complete spectrum of baking and confectionery products, including all associated fields. The entire sector, from small artisan pâtissiers to industrial bakers, manufacturers, service companies and the trade, meets at Modern Bakery Moscow.”
“Modern Bakery Moscow is the most important information and contact platform for the Russian bakery and confectionery sector. Messe Frankfurt’s international sales network will reinforce Modern Bakery Moscow and help make more effective use of its potential”, says OWP CEO Bernd D. Fichtner.
The 21st Modern Bakery Moscow will be held at the Expocentre in the heart of Moscow from 22 to 24 April 2015.