Perfect little treat
Mars Chocolate UK has announced the launch of Galaxy little treat, a new smaller 23g bar that provides the perfect treat sized portion of Galaxy.
Consumers are increasingly looking for value for money, and with treating continuing its strong growth and the small singles market rising by 11 per cent, Galaxy little treat will fill a growing gap in the market. Galaxy little treat enables retailers to capitalise on these growing trends with a brand worth £250m that consumers already know and love.
To support the launch of this new format, Mars will be providing retailers with POS materials, pop up units, posters and ‘wobblers’. Galaxy little treat also comes in a show box header and case trays, which are ideal for impulsive sales at till points.
Galaxy, the UK’s number two chocolate brand, is continuing to grow sales within the confectionery category having already doubled in size over the past 10 years.
Tony Lorman, retail excellence director, comments: “We are delighted to announce the launch of Galaxy little treat, extending the range of one of our best-loved brands and giving consumers more choice for an affordable self-indulgence. We know 61 per cent of consumers treat themselves, even when budgets are tight, so this format it perfectly placed to fill the gap in the market.”