Seasonal snack launches

KP Snacks is getting ready for its biggest Christmas ever with a host of exciting seasonal launches and POS solutions across its broad portfolio of best-selling brands.

The brand will be re-introducing its larger, shareable KP Big Bag Nuts range. Available in four variants; Salted, Dry Roasted, Salt & Vinegar and Spicy Chilli, the bags tap into the large sharing occasion.

Alongside the new large sharing range, the inherently festive KP Nuts Caddies are back in best-selling Jumbo Salted, Dry Roasted and Honey Roast variants. Worth a combined retail sales value of £4m in 2013, caddies represent a huge sales opportunity for retailers. The stackable format ensures they are an easy addition to shelves.

New for 2014 are KP Coated Nuts. These coated peanuts are available in a new Sour Cream & Onion flavour as well as Sweet Chilli.

For consumers with a sweet tooth, KP Frosted Nuts in Maple Syrup and Honey Roast are the perfect indulgent snacks.

Family favourites Cheese Footballs are a must-stock for retailers. This year the popular snack is joined by a new variant – New Cheese & Tomato Christmas Crackers.

KP Snacks Snackers tubs will be be available in two stand-alone SKUs in premium best-selling variants.

Limited Edition Phileas Fogg Fire Roasted Chilli Taco Rolls, will add a bit of spice to the holidays, and Penn State Sour Cream and Chive Christmas Tree Pretzels are sure to please the whole family.

Andy Riddle, branded sales director, KP Snacks comments: “As consumer confidence and spending increases year-on-year at Christmas time, this year we recognise that there is a huge opportunity for retailers to drive their sales and in turn the overall category. This year we’re unveiling our strongest ever Christmas range that really meets both retailers’ and consumers’ needs across all segments and flavour variants. We have brand new products and tried and tested favourites, which means we can now genuinely offer something to appeal to everyone.

“Market research shows that planning early is key to a successful Christmas sales period for customers. Offering festive lines earlier can generate consumption and drive a need for repeat purchase later on. Retailers can make the most of this opportunity by making good ranging decisions and ensuring maximum visibility in-store. Frequent promotional activity is also key, so shoppers always have ‘news’ in store.”