Halloween themed yogurt

This Halloween, The Collective is launching a Spiced Pumpkin Limited Edition yogurt, which will be available nationwide from 18 September and throughout October (RRP £2.39 for a 500g pot).

The Collective’s newest product will allow the business to tap into the fast-expanding Halloween market, which was valued at £325m in 2013 following year on year growth of 12 per cent [Planet Retail].

After Christmas and Easter, this annual fright-fest is now the third biggest seasonal event of the year. But, until now, the dairy industry has not been as proactive as other categories in capitalising on this key buying occasion.

By launching this special spooky yogurt with bold, ghoulish graphics, The Collective is leading innovation in the dairy market, creating a unique product that appeals to consumers and retailers alike.

The Spiced Pumpkin Limited Edition pairs The Collective’s award-winning gourmet yogurt with sweet pumpkin compote, orange zest, ginger, cinnamon and nutmeg to evoke the flavours of that American autumnal staple, the pumpkin pie.

The Collective is leading the trend in gourmet vegetable yogurts, with Spiced Pumpkin following the successful launch of the Blackcurrant & Beetroot Edition earlier this year.

Amelia Harvey, UK co-founder of The Collective says: “The Halloween market is rapidly growing in the United Kingdom, we have created our Limited Edition Spiced Pumpkin yoghurt to provide consumers and retailers with a dairy option during this key seasonal event.
“Innovation is at the heart of our business and this new yogurt is true to form. The spotlight has mainly been on the confectionery category up until now, and we want to bring a bit of fun, tasty innovation to the yogurt aisle.”

Spiced Pumpkin is free from artificial colours, flavours or preservatives. Only five per cent fat, it is suitable for vegetarian and gluten-free diets and is packed with lives cultures.

The Collective’s Halloween Limited Edition will be available from 18 September 2014 in Waitrose, Tesco, Sainsbury’s, Morrisons, The Co-op, Ocado, Wholefoods, Booths and Nisa, with an RRP of £2.39 for a 500g pot.

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