Great British dessert bar

Natural Balance Foods, manufacturer of the wholefood brand Nākd, is extending its popular bar range by introducing a new flavour – a Great British dessert inspired Bakewell Tart.

With the launch of the new Bakewell Tart bar, a guilt-free alternative to the real thing, retailers have an exciting offer to tap into this consumer trend and for Nākd to further extend its following further still.

Nākd bars simply combine raw fruit and nuts, and contain no added sugars, syrups or other additives, making them perfect for those looking for a lighter alternative to sugary snacks. To appeal to health conscious consumers, the Bakewell Tart bar is wheat, dairy and gluten free and counts as one of the recommended five a day.

Jamie Combs, managing director at Natural Balance Foods, comments: “We’re continuing to innovate with exciting new flavour combinations to make our offering a bit quirkier following the outstanding success of our Rhubarb & Custard bar – which has sold 1.25 million bars since its launch in September 2012! With the ‘Great British dessert’ trend on the rise, we saw an ideal opportunity to create this distinctive, interesting Bakewell Tart flavour, which we’re confident consumers will love.”