Jelly Belly marketing officer
Jelly Belly Candy Company, which is based in Fairfield, California in the US, has announced the appointment of Ryan Schader to the new position of chief sales and marketing officer for the confectionery firm’s global and domestic business. The company is best known as the maker of the flagship brand Jelly Belly jelly beans, but also manufactures more than 90 gourmet confections, including gummies, chocolates, jells, seasonal sweets and novelties at its three manufacturing plants.
Schader will lead the sales and marketing teams to further develop a comprehensive global brand presence for the leading Jelly Belly brand, and reports to Jelly Belly president and COO Bob Simpson.
“This new role will help us accelerate our global and domestic business objectives, and better leverage our unique position in the marketplace. The business climate and the consumer demand for our products indicate it’s the perfect time to implement these organizational changes,” says Simpson.
Most recently Schader was executive vice president of sales and marketing for company’s US business. Prior to that he was named director of corporate strategy in 2000 to focus on domestic business development. Since joining the company in 1993 as capital projects manager, he has assumed growing responsibilities in numerous areas of the company.