Celebrate the Breakers’ breaks

The first ever global advertising campaign from KitKat is now launching in Europe, starting with the UK. The ad features the strap line ‘Celebrate the Breakers’ breaks’.

The campaign provides a fresh take on the iconic Nestlé chocolate brand’s sign-off line, ‘Have a break, have a KitKat’, by celebrating the many different types of breaks that ‘breakers’ take.

The new campaign connects with many social platforms, and the hashtag #mybreak, and has already been rolled out in Brazil and Japan.