Sweet makeover

Iconic British sweet manufacturer, Swizzels, has transformed the packaging of its bestselling Loadsa share bag range.

The redesign of the £1 price-marked packaging has been implemented to ensure products continue to stands out on shelf and appeal to consumers of all ages.

Over one million £1 price-marked Loadsa bags were sold in 2014, and the brand continues to see strong (+20%) year on year growth (Nielsen data 52 weeks to 28.03.15). The sharing bag range from Swizzels includes, Loadsa Lollies, Loadsa Chews and Loadsa Sweets. The variety bags are packed with the most popular and well-loved sweets from the famous sweet makers, and are perfect for all sharing occasions.
Sarah-Louise Heslop, marketing manager at Swizzels says:

“The Loadsa range is one of our most popular – people love the great variety of classic sweets in one bag. The bold new £1 price-marked packs look great on shelf and are ideal for cash conscious shoppers who are looking for value for money as well as variety.”