Softies gum sweets

Tangerine Confectionery, manufacturer of British retro sweets such as Wham, Refreshers and Fruit Salad, has reinvented its confectionery classics into soft gum formats with the launch of its Softies range. The bags are available in 160g or 120g bags and will retail at £1.49 and £1 respectively.

Candyland Fruit Salad Softies feature the Fruit Salad raspberry and pineapple recipe along with apple and blackcurrant flavour foam sweets.

Candyland Wham Softies feature sugar-coated, chewy sweets in fizzing cola, strawberry and the original 80s Wham tang flavour.

Candyland Refreshers Softies are soft, fruity-flavoured sweets with a fizzy coating.

Gillian Clarke, senior brand manager at Tangerine Confectionery, says, “Softies is our most significant piece of NPD in recent years tapping into the strong and positive associations sweet lovers have with our heritage brands. Wham, Refreshers and Fruit Salad are childhood favourites loved by everyone and we’ve been excited to give them the Softies treatment.”