Back by popular demand

Mars Chocolate UK has announced that it is launching its Sweet Sundays promotion for a fourth consecutive year. Back by popular demand, the UK wide on-pack promotion offers consumers free cinema tickets across the summer and autumn season, launching this month.

The promotion will be displayed across packs of Mars Chocolate’s best selling bitesize lines including Maltesers, Revels, M&M’s Peanut, M&M’s Choco, M&M’s Crispy, Galaxy Minstrels, Galaxy Counters and Milky Way Magic Stars.

The simple on-pack promotion allows consumers to receive free cinema tickets with the purchase of a combination of sharing pouches, standard pouches and through a text to win mechanic on singles packs, driving multiple sales and increasing repeat purchases in store.

Mars Chocolate UK is supporting the campaign with a £1.1m media spend, including TV advertising, and retailers are encouraged to stock up on the range and make the most out of the accompanying POS units to maximise sales. The promotion will run between 2 July and 14 October, with vouchers valid until 1 November.

Bep Dhaliwal, trade communications manager, says: “There’s no doubt about it, visiting the cinema has never failed to be a hit with family and friends looking to spend quality time together outside of the home, and the return of Sweet Sundays is a great way to continue to drive purchases in-store during the summer.

“Consumers can either register their code online, which appears on pouches, or text for a chance to win on singles – it’s as simple as that! Just in time for the summer holidays, the offer can be redeemed for a number of movie hits, including Minions, Terminator, Ted 2, Ant-Man and Fantastic Four.”