McCoy’s hits TV screens

McCoy’s is back on TV screens with a new creative, positioning itself as a brand that’s famous for delivering on flavour. To deliver strong cut through and get McCoy’s on consumers’ shopping lists, a £3 million marketing campaign is being put behind the launch, including a new TV advert titled ‘When Flavour Calls’.

Live now, the new advert will communicate McCoy’s superior flavour by showing viewers what would happen if ‘Flavour’ literally were to call, featuring across popular TV networks ITV, Channel 4, Channel 5, digital channels and online throughout 2016.

Jeff Swan, marketing director at KP Snacks, comments, “McCoy’s is a hugely popular brand with strong heritage. Already worth over £100 million, this year we are continuing to ramp up investment in the brand as we look to appeal to a wider population of snackers with our improved and even stronger flavour. Our new TV campaign is a great way to create noise around McCoy’s’ taste credentials, bringing new consumers into the brand and significantly driving overall category sales.”

The campaign builds on momentum of the brand’s recent product upgrade, which is designed to give shoppers a stronger flavour and better texture across the entire McCoy’s range.