Bonds of London launches American lines
British confectionery company, Bonds of London, has launched an extensive range of new American products.
The company has added 80 new lines to its American category, making it one of the biggest suppliers of US confectionery products in the UK.
The new lines include iconic American products such as Hostess Twinkies & Snoballs, Cookie Dough Bites & WarHeads sour confectionery among a broad range of other American snacks and confectionery.
Vishal Madhu, founder of Innovative Bites, which acquired Bonds in April, said, “Bonds of London has historically been known for its traditional British sweets, such as pick ‘n’ mix jars and hanging bags.
“Of course these products remain hugely popular with UK consumers, but the trend for American confectionery and snacks continues to grow exponentially, so we felt it was time to up weight this offering for Bonds of London’s 7,000 plus customers across the UK.”
Separately, Bonds of London has appointed Neil Haywood as head of buying. Haywood, who has previously worked at Hancock’s cash and carry, has been tasked with extending the Bonds of London business, consolidating its reputation within the confectionery industry and finding new products.
The company sells 450 products and works with both major multiples and independent retailers.