Whitworths launches Sunny Fruit Mix-ups

UK snack brand Whitworths has launched Sunny Fruit Mix-ups – pieces of dried and chopped fruit pieces with no added sugar.

The products, which are the latest addition to the Sunny Raisin offering, are available in Tesco at a RSP of £1.99.

Made with 100% fruit and no added sugar, artificial flavourings, colours or preservatives, the snacks are available in three varieties: Strawberries & Sultanas, Apricots & Mango and Pineapple Raisins.

The products were made following consumer research with parents and taste testing with children. Parents were asked questions on which factors were important to them when purchasing, including taste and packaging, while 30 children took part in a taste test, with their parents recording feedback on eight product variations.

Matthew Wakelin from Whitworths, said, “Parents are always on the look out for new, inspiring snacks that offer a healthy alternative accompanied by great taste. Our goal at Whitworths is to continue developing natural snacks that leave customers feeling reassured that they’re fuelling their and their family’s bodies with the best ingredients.”