Swizzels unveils Halloween range

British confectionery manufacturer Swizzels has unveiled its sweets range for Halloween.

New for 2016 is the limited edition Drumstick Squashies in orange and blackcurrant flavour, which Swizzels says is a twist on the classic Drumstick flavour. In addition, trick or sweet bags contain Double Lollies, Parma Violets, Refresher bars, Love Hearts, Fruity Pops and Drumstick lollies, as well as the sour apple Refreshers chew bar. They have an RSP of £1.

Also available is the trick or treat lolly mix bag, which includes Monster Double Lollies, Drumstick Lollies with orange and black wrappers and pumpkin themed Fruity Pops.

Meanwhile, the Monster Treats bag contains individually wrapped Swizzels favorites and is available for an RSP of £4.

The Loadsa range is also available for Halloween 2016 and includes Loadsa Lollies, Loadsa Sweets and Loadsa Chews for an RSP of £1.

“Halloween 2015 was the best week of sales in Swizzels’ history and we expect it will be a busy time for us again in 2016,” says Claire Lee, NPD brand manager at Swizzels.