Butterkist relaunches salted caramel popcorn

Butterkist has relaunched its salted caramel flavoured popcorn under its core brand with a new pack design.

Following its success over the past two years since it first launched, including under the Discoveries brand last year, the 160g Butterkist Salted Caramel bag has moved back under the core range to improve visibility and accessibility, according to the company.

Butterkist claims it is the only mainstream brand to have introduced a Salted Caramel flavour into the market.

“We’re confident that bringing the flavour back under the core range will establish this product as a part of the core offering, appealing to consumers who are looking for a sweet indulgent treat for upcoming sharing occasions, such as Halloween and Christmas,” says Anjna Mistry, senior brand manager at Butterkist.

The relaunched Butterkist Salted Caramel Popcorn is available at UK Tesco, Sainsbury’s and Asda stores for a RSP of £1.49.