McVitie’s backs Time to Talk Day with vouchers
McVitie’s is joining forces with charity initiative Time to Change, to help promote conversations around mental health on Time to Talk Day (7 February 2019).
McVitie’s campaign brings people together
McVitie’s has announced the launch of its new £9.7 million Masterbrand campaign, ‘Sweeter Together’.
Mini Penguin biscuits in multipack format
Pladis-owned snack brand McVitie’s has launched Penguin Mini Biscuits in a new multipack format.
Oaty breakfast biscuits
United Biscuits has announced the re-launch of its McVitie’s Breakfast biscuit range, which includes the launch of two new products.
Major biscuit brand to relaunch
United Biscuits is embarking on a major relaunch of its McVitie’s brand to rejuvenate and drive strong growth into the biscuits category. The relaunch will kick off with a brand redesign and a £12m multimedia campaign, the company’s biggest ever. Sarah Heynen, marketing director of sweet biscuits at UBUK, comments: “Everyday biscuits, with brands such […]
New seasonal variants from McVitie’s Cake Company
McVitie’s Cake Company is launching a selection of limited edition products for Halloween and Bonfire Night – two seasonal themed Jaffa Cakes Bars and two new McVitie’s Tate & Lyle wholecakes.
McVitie’s shows its quirky side with new biscuit launch
United Biscuits UK, the manufacturer of biscuits, snacks and cakes, has launched the latest product in its McVitie’s biscuits range – McVitie’s Quirks.
McVitie’s shows its dark caramel side
United Biscuits (UK) is extending its McVitie’s Caramel Digestives range with the launch of a new limited edition Dark Chocolate variant. Available from the end of April, this new variant will be available to buy in a 300g format at a RRP of £2.29.
A Twix move into cakes
Mars has teamed up with McVitie’s Cake Company for the launch of Twix Caramel Slices to combine the best of the chocolate and cake slice world.
United Biscuits annnounces McVitie’s job losses
United Biscuits has announced that it is making changes to working practices and shift patterns that will cut 93 jobs at the McVitie’s Tollcross plant in Glasgow, Scotland.