Mini Penguin biscuits in multipack format

Pladis-owned snack brand McVitie’s has launched Penguin Mini Biscuits in a new multipack format.

The multipack, which has a RISP of £1.69, includes six bags with mini penguin shaped biscuits. They are available in grocery and convenience stores and form part of the wider McVitie’s Sweeet campaign which has seen a £20 million investment to date.

McVitie’s brand director Kerry Owens noted, “McVitie’s Penguin is a well-established and well-loved family favourite so we are incredibly excited to introduce this new format to the market. The new miniature biscuits allow us to continue to bring chocolate-filled chuckles and liven up snacking. As the largest NPD for the brand for several years, we anticipate strong shopper demand to see it on shelf in-store.”