HarperCollins in new partnership with Nestlé’s Quality Street
HarperCollins UK has secured a publishing partnership with Nestlé’s Quality Street.
Nestlé pulls out the stops for its festive confectionery series
Nestlé is set to deliver a festive feast of new designs and enhanced product ranges for its Christmas confectionery portfolio, which will feature some special releases from well established brands including KitKat, Milkybar, Smarties and Quality Street.
Indulgent after-dinner treat
Nestlé is extending the Quality Street and After Eight brands with the launch of two new chocolate desserts this autumn, designed to appeal to families looking for an indulgent after-dinner dessert or snack. One of the nation’s most popular variety of Quality Street gets a new twist with the arrival of new Green Triangle chocolate […]
The battle for the colour purple
Cadbury has won a partial victory against Nestlé in their long-running legal dispute of the use of purple branding as the UK Intellectual Property Office denied Nestlé’s bid to have Cadbury’s trademark of the colour revoked.
Nestlé Confectionery launches spring range
Nestlé Confectionery hopes to help convenience retailers make the most of the incremental sales and profit opportunities of the season through a clear focus on Easter immediate consumption early in the season.
Quality Street launches new limited edition bar
Quality Street will extend its range with My Purple Bar, a new limited edition bar combines four ‘The Purple Ones’ with smooth milk chocolate, creamy caramel centre and whole hazelnut. The bar will have an RRP of 65p. Over the last year the total brand value has risen by 14% to be worth £98m.
Nestlé introduces Ramadan Quality Street
Nestlé International Travel Retail (NITR) has launched a limited edition of Quality Street in the Middle East region, suitable for the approaching holy month of Ramadan.
Royal wedding tin from Quality Street
Chocolate brand Quality Street has launched a new limited edition tin to celebrate the wedding of Prince William and Kate Middleton.