Nestlé introduces Ramadan Quality Street

Nestlé International Travel Retail (NITR) has launched a limited edition of Quality Street in the Middle East region, suitable for the approaching holy month of Ramadan.

The specially designed 850g tin is exclusive to travel retail and has a sleeve that features a gold Arabic theme depicting symbolic elements. NITR customer marketing manager, Alan Brennan, notes, “This is the fifth year we have offered the Quality Street Ramadan gift tin. It fits perfectly within our Perfect Store competency module to provide special product solutions which entice and engage travellers.” The NITR Ramadan gift pack is available now for on-shelf listing from August.