Bebeto to expand halal confectionery range

Halal confectionery brand Bebeto has revealed it is planning to further grow the company’s distribution and range through 2017.

The UK range currently comprises 100 products from pocket money price marked 50p bags through to 250g ‘big value bags’ at £1. The company plans to expand this further with new products forecast to launch this year.

“Searching for Halal sweets can be a time consuming and frustrating process with shoppers having to thoroughly check ingredients on packs,” says Bebeto UK commercial director Paul Simpson. “With the Bebeto range being 100% halal accredited it reassures and gives consumers the confidence that our sweets fit their requirements whilst also providing them with a world renowned brand and great quality products.”

The Bebeto range will be supported with promotional activity and marketing campaigns around Ramadan and EID, linking in with retailer activity.