Brand redesign at children’s food company Benjoy

Children’s nutrition company Benjoy Nutrition, inventors of the anti-spill MunchCup snacks, has unveiled a new packaging design for its range of children’s snacks. The rebranding exercise comes less than twelve months since launch and includes all points of consumer communication including packaging and the Benjoy website. 

The updated packaging features the new Benjoy owl logo and the ‘benjoy wise nutrition’ message. The high nutritional value of the foods is more clearly communicated to keep parents informed and aware of the snacks’ benefits for their children. 

Founder Michelle Daniells says, “Benjoy is the first children’s snacks company to develop genuinely nutrient-rich products and have them independently tested for micro-nutrients in order for powerful and specific health claims to be made on pack. Following feedback from trade buyers, parents and children, we have redesigned a brand image that represents our premium products and the Benjoy bran. The new designs, combined with the simultaneous launch of our MunchCups in single units has already led to new listings and a great response from the trade and consumers.”