New seasonal variants from McVitie’s Cake Company

McVitie’s Cake Company is launching a selection of limited edition products for Halloween and Bonfire Night – two seasonal themed Jaffa Cakes Bars and two new McVitie’s Tate & Lyle wholecakes.

Following the launch of its limited edition Jaffa Cakes Lemon and Slime Cake Bars last year, McVitie’s has announced it is bringing back the range to drive seasonal sales for retailers this Halloween.  In addition, MCC is also returning its limited edition McVitie’s Jaffa Spooky Cake Bars, to the market which will include the same delicious blend of bittersweet dark crackly chocolate and light sponge, but with a ghoulishly blood red orange centre. Both products will be available for retailers to buy in packs of five Jaffa Cake Cake Bars from the end of August, with RRPs of £1.49. 

The company is also launching two new limited edition 255gm wholecakes.  McVitie’s Tate and Lyle Black Treacle Cake, a soft moist and sticky Black Treacle Cake, and McVitie’s Tate and Lyle Toffee Apple Cake, a Toffee Apple flavoured cake made with Tate and Lyle Golden Syrup, will both be available to buy from the end of August at a RRP £1.49. 

Mike Benton, Marketing Controller at McVitie’s Cake Company comments, “With an increasing number of young family shoppers enjoying both the Halloween and Bonfire Night festivities, we recognise this presents a significant opportunity for retailers to grow sales of seasonal products.”