Classic Barratt chew bars get Max appeal

Barratt sweets, the number one kids’ singles brand, has extended its most popular range of chew bars.

A new ‘Max’ variant has been introduced to Barratt’s single chews range. The larger sized format comes in a range of flavours such as Fruit Salad, Black Jack, Bruiser Kola and Bruiser Blackcurrant and Apple. The chew bars will retail at 20 pence, whilst the standard bar will remain priced at 12 pence.

Laura Burton, Barratt brand manager, comments, “This is a key initiative for us as it allows our consumers the choice of two different sizes on their chew bars. Value and larger pack formats are a key trend supporting the growth of the confectionery category at the moment. Both price points will appeal to kids buying treats for themselves.”

Tangerine recently acquired the Wham bar, expanding a category-leading portfolio which includes Barratt Refreshers, Sherbet Dip Dabs, Sherbet Fountains, Black Jacks and Fruit Salads. Tangerine now boasts six out of the top 10 chew bar brands.

The Max chew bars are available now.