Love Hearts say I love mum

Swizzels Matlow is launching its  first Mother’s Day gift using new Love Heart messages created by fans.

The twenty two new slogans including ‘1 in a million’ and ‘super mum’ have been generated by a Facebook campaign and will adorn Love Hearts in a new ‘I love mum’ tube. Significant promotional activity will take place in the run up to Mothering Sunday on 18 March 2012.

The lilac retro Love Heart packaging is the perfect gifts for mums who love nostalgia. The sweets contain no artificial colours and are suitable for vegetarians.

Sarah-Louise Heslop, marketing manager at Swizzels Matlow, says, “Mother’s Day is now another gift giving season that we cater for. We thought it was about time we celebrated our wonderful mums on a grand scale. Our Love Hearts tube is the perfect little gift and is a refreshing alternative to chocolate.”