Sherbert dip dabs reinvented

Tangerine Confectionery has embarked on a new licensing venture with ice cream maker Fredericks Dairies, to recreate their iconic Sherbet Dip Dab as an ice lolly.

Bringing new product innovation to the market, the much loved Barratt Dip Dab brand has launched itself into the iced refreshment category in the form of six pack lollies. With a strawberry iced core covered in a shell of zesty lemon sherbet, the new product will appeal to the retro sweet’s army of fans, as well as bringing in an audience of younger consumers.

The £1 price marked packs are available now, exclusively from Asda.

Laura Burton, Barratt brand manager, comments, “Barratt is the number one brand in kid’s singles confectionery and the Sherbet Dip Dab is undoubtedly one of the best loved, most iconic products within the range  as the number one kids single in  grocery (value sales). While Dip Dab’s appeal is well established amongst the retro audience, we hope the new format will help us reach new audiences and increase brand awareness even further.”

Ed Jones, trade marketing manager at Fredericks, adds, “Dip Dab is a much loved and nostalgic product that appeals to children and adults of all ages. We’re confident its launch into the iced refreshment category will drive sales and offer consumers a unique and exciting product which delivers the Barratt Dip Dab flavour and taste experience – only much cooler.”

Barratt has a total brand value of £24m, which is growing at nine per cent YOY, outperforming the total sugar confectionery market.