Price marked packs

New research has revealed that price marked packs not only improve the price image of a convenience store in the eye of the consumer but also that the majority of retailers believe they sell faster than standard packs, as well as helping to drive footfall to stores.

Price marked packs (PMPs) is definitely an ongoing trend which is here to stay, (especially in the current economic climate). In the near future we will see more and more brands updating their packaging to take advantage of the increased rate of sales.

Recently PMPs have been introduced to Cadbury Picnic; Cadbury Chocos; Midget Gems 150g bags and Dip Dabs.