Wham rockets into outerspace

Wham, the original tongue-tingling chew bar from the 1980s, which was brought back with a bang earlier this year thanks to Tangerine Confectionery, is set to bring the tongue-tingling flavour to consumers in a way it never has before.

Wham Rocket combines the iconic elements of the original Wham bar, such as the original raspberry flavour and colourful sugar crystals, with sour sherbet, all eaten with a raspberry flavour foam dipping stick. Wham Rocket gives consumers a futuristic and unique way to enjoy the much-loved flavours, bringing elements of the 80’s Wham bar to life in a 21st century sherbet product .

This new addition to the Wham range will offer a must-stock for any Kids Singles fixture. The Rocket comes at a time when the sours market is showing great growth at 15% year on year (YOY). Popularity of sherbet formats is also evident with much-loved products such as Barratt Sherbet Dip Dab and Sherbet Fountain in growth 10% year on year (YOY).

Helen Hartley, group marketing manager at Tangerine Confectionery, comments, “Wham Rocket in a unique product offering, combining sour flavours with foam and sherbet. The new product innovation and extension to the Wham brand will provide the perfect solution for retailers looking to tap into the significant growth in these formats.

“By taking the original tongue tingling chew bar flavour and infusing it into sherbet, we have given Wham a great new twist. It is an exciting, new and unique branded product. The launch of the Rocket will capitalise on the notable consumer love for the Wham brand, whilst also drawing upon the popular ‘dipping’ format of other sherbet based products, but with a modern flavour delivery and true kid appeal!”