Chocolate with cereals

Ferrero is launching Kinder Chocolate with Cereals, a crunchy new addition to its Kinder Chocolate brand. The innovation is set to broaden the Kinder Chocolate range to cater for the after school snacking occasion, while still retaining the brand’s proposition, ‘Invented for Kids. Approved by mums.’

Kinder Chocolate with Cereals is designed for kids’ taste buds that love the smoother taste of 33% milk with the crunchiness of five different cereals and no artificial colours or preservatives. As a more substantial option than Kinder Chocolate, the bar is ideal for keeping kids going after a busy day at school, available in single packs with an RRP of 35p and four packs with an RRP of £1.35.

Levi Boorer, customer development director commented: “With an already loyal shopper base, the launch of Kinder Chocolate with Cereals is part of a wider brand strategy to attract a further half a million households to the Kinder Chocolate brand. With this latest launch we are catering for the after school snacking occasion and anticipate it will be well received by parents who are continuously looking for great tasting and appealing treats for their kids to enjoy, generating an incremental sales opportunity for retailers.”

Kinder Chocolate with Cereals is rolling out from August, and will be supported with a bespoke 10 second TV tag featuring on a new Kinder Chocolate TV creative. The ad is on air from 9 September, while the new tag will go live at the end of October, designed to drive awareness and excitement for the new after school snack.

The new bar also benefits from bespoke eye-catching POS to attract parents’ attention in-store, and for the Impulse channel, counter top-units with space for the NPD alongside the Kinder Chocolate single bar and Kinder Surprise are available from the beginning of September.

Kinder Chocolate is a key focus in Ferrero’s ambitious growth plans to double the size of its business and so continues to invest heavily in the unique chocolate bars. A full support plan incorporating TV, PR and sampling is designed to further drive brand awareness, equity and category growth.